With the Snowflake Marketing Data Cloud, marketers can work from a single view of their customer, leverage privacy-preserving collaboration and native AI capabilities, and access leading marketing and advertising data applications to execute the full breadth of their marketing lifecycle.
Snapchat's partnership with AppsFlyer on a privacy-centric measurement solution includes leveraging PETs like Data Clean Rooms and advanced encryption, setting a new standard for data privacy in the industry.
Recommendations for Snap advertisers will now be personalized, enabling marketers to focus on high-impact actions tailored to their specific business needs.
Snap faced challenges, resulting in layoffs, but its revenue results have shown stability over six consecutive quarters despite broader business rationalization efforts.
[
add
]
[
|
|
...
]