Snapchat has upgraded its lower funnel ad products, emphasizing immediate purchases for higher brand returns, with redesigned ad formats and decreased cost per install.
Snapchat introduces state-level targeting and collaboration with the Poynter Institute for fact-checking political ads, reporting increased revenue and advertiser growth.
Snapchat faces challenges with direct response capabilities due to Apple's ATT and Google's cookie policy changes, focusing on ROI for performance advertisers, according to Snap executives.
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