Snap is changing its monetization program for creators by allowing those with at least 50,000 followers to earn ad revenue from Spotlight videos over one minute.
Snap's new monetization arrangement for creators aims to streamline features across Spotlight and Stories, with the previous Spotlight Reward Program ending in early 2025.
The update comes as TikTok faces a potential ban in the U.S., creating a unique opportunity for Snap creators to monetize their content.
To qualify for earnings under the new program, creators must meet higher engagement metrics, including minimum views and a requirement to post regularly.
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