A recent survey by National Research Group in collaboration with Snap reveals that nearly 90% of Snapchat users engage with sports weekly, highlighting a major opportunity for sports-related marketing on the app. The survey shows users engaging with an impressive 25 million minutes of sports content daily via Spotlight. With 90% of users watching sports with friends or family, it underscores sports' role in enhancing social interactions. Additionally, Snapchatters are more receptive to brands while engaging with their interests, indicating that sports-driven marketing strategies could yield higher brand loyalty and acknowledgment from their audience.
Snapchatters engage deeply with sports, presenting significant marketing opportunities, with high weekly and monthly engagement rates observed among users during major sporting events.
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