Snap Provides Tips for Advertisers Looking to Tap into Super Bowl Discussion
Briefly

Super Bowl promotions on Snap drive higher Ad Awareness Lift, and even better results when the campaign includes an AR Lens.
Super Bowl advertisers should use both text and voiceover to communicate direct calls to action, highlight key benefits, and feature deals.
For food/beverage campaigns, it is important to have prominent shots of the product to entice viewers to consume.
For services campaigns such as sports betting, streaming, delivery, or utilities, a celebrity/human presence, engaging storylines and humor drive better results.
Read at Social Media Today
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