#brand-lift-data

#brand-lift-data

Super Bowl promotions on Snap drive higher Ad Awareness Lift, especially when using an AR Lens.

Super Bowl advertisers should use both text and voiceover to communicate direct calls to action, highlight key benefits, and feature deals.

For food/beverage campaigns, prominent shots of the product are important to entice viewers to consume.

For service campaigns, a celebrity/human presence, engaging storylines, and humor drive better results.

Super Bowl promotions on Snap drive higher Ad Awareness Lift, especially when the campaign includes an AR Lens.

Using text and voiceover together can effectively communicate direct calls to action in Super Bowl advertisements, while featuring prominent shots of the product can entice viewers in food/beverage campaigns.

Celebrity/human presence, engaging storylines, and humor are key factors that drive better results in services campaigns such as sports betting, streaming, delivery, or utilities.