"The wider quality of the ads served across X has dropped, lowering trust in X ads, which, in turn, means SMBs are having to work harder to counter this in order to drive quality results," said Jack Moore, head of social at social media agency Hatch Group.
"The audience quality may be impacted since Musk's takeover," said Bryan Armit, senior social media manager at Tigerbond. "Another concern [for brands] always is what content ads are going to be shown next to. It always comes back to brand safety issues."
#x #small-and-midsized-businesses #ad-revenue-declines #brand-safety-concerns #conversion #cpm #cpe #cpc #meta #tiktok #linkedin #elon-musk #platform-choice #brand-safety #smbs
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