Short form is king. Just make sure your creative (and strategy) is up to scratch

"TikTok introduced the For You Page (FYP), a radical departure from the traditional follower-driven feeds we were used to, leading to a revolution in content consumption."

"The advent of TikTok enabled users to consume up to 10 videos per minute, fostering a personalized, addictive experience through a sophisticated algorithm that fine-tunes individual interest profiles."

Read at The Drum