www.nytimes.com1 month agoMarketingI Let TikTok Tell Me Where to Eat. Here's What I Learned.TikTok can influence dining choices with paid opinions, but outcomes may surprise as seen at Meduza Mediterrania. [ more ]
Forbes2 months agoMarketingHow Gen Z, Shopping And TikTok Work TogetherGen Z consumers value TikTok as a significant shopping influencer. Authenticity and sustainability are key values for Gen Z shoppers. [ more ]
www.nytimes.com2 months agoMarketingShould China Own TikTok?TikTok influence in the U.S. Concerns about TikTok's Chinese parent company [ more ]