#tiktok-influence

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Short form is king. Just make sure your creative (and strategy) is up to scratch

Creative now drives its own reach in social media, transforming user engagement and content consumption dynamics.

Dictionary.com Names Demure' as ItsWord of the Year for 2024

Dictionary.com chose 'demure' as the 2024 Word of the Year, reflecting its viral internet fame and new empowering meanings.

We Tried All The Best Hair Glosses On TikTok-These 7 Unlocked Our Shiniest Hair Yet

Hair gloss is a trending beauty product that provides salon-like shine and color enhancement at home.

Do brands have to get freaky to stand out on social media?

Brands are creatively leveraging their personality and community to stand out on social media, moving beyond traditional marketing strategies.

How to tap into barcore' the new style trend causing a stir

The UK's bar scene is thriving post-Covid, highlighting a shift towards experience-driven venues over cost-conscious options.

Don't Believe The Internet: Inside the Digital Agency Making Fan Fiction for Artists

The music industry is increasingly focused on engaging 'superfans' through tailored online strategies.
Creating fan pages allows artists more narrative control in a competitive digital landscape.
Innovative projects like WtrCoolr blur the lines of authenticity in fan engagement.

I Let TikTok Tell Me Where to Eat. Here's What I Learned.

TikTok can influence dining choices with paid opinions, but outcomes may surprise as seen at Meduza Mediterrania.

How Gen Z, Shopping And TikTok Work Together

Gen Z consumers value TikTok as a significant shopping influencer.
Authenticity and sustainability are key values for Gen Z shoppers.

Should China Own TikTok?

TikTok influence in the U.S.
Concerns about TikTok's Chinese parent company

Parisians on TikTok Plead: Don't Come' to Paris for the Olympics

Residents of Paris express concerns about the upcoming 2024 Olympics and warn potential visitors to reconsider their plans.
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