Significant customer overlap between Shein and TikTok Shop customers, with 28% crossover. Nike stands out as a preferred brand among TikTok shoppers.
TikTok Shop saw over 81% of its sales from existing customers in February, reflecting strong customer retention.
TikTok Shop has been leading in social shopping, accounting for over 68% of gross merchandise value in the sector, surpassing competitors like Instagram and Facebook.
Analysis shows that the majority of TikTok customers also shop at Amazon (97%), Etsy (55%), and various other brands such as Temu, Old Navy, Shein, and eBay.
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