#customer-overlap

#customer-overlap

28% of Shein customers also shopped at TikTok Shop, with Nike being a favorite athleisure brand.

Over 81% of TikTok Shop sales in February came from existing customers, indicating high retention rates.

28% of Shein consumers also shopped at TikTok Shop, showing significant customer overlap.

Nineteen percent of Nike customers have purchased from TikTok Shop, making Nike a favorite athletic brand on the platform.

Over 81% of TikTok Shop sales in February were from existing customers, indicating a high retention rate.