#brand-preferences

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Digiday
1 month ago
Dining

Amazon y Apple son las marcas favoritas de ninos y adolescentes en Estados Unidos segun encuesta

El estudio Top Brands U18 2024 de Kids Corp revela preferencias de marcas de niños y adolescentes en EE. UU., destacando la relevancia de la tecnología y marcas como Apple, Amazon, YouTube, Nike, McDonald's y Lego. [ more ]
Fashion Dive
1 month ago
Marketing

Shein, Temu have high customer overlap with TikTok Shop: report

28% of Shein customers also shopped at TikTok Shop, with Nike being a favorite athleisure brand.
Over 81% of TikTok Shop sales in February came from existing customers, indicating high retention rates. [ more ]
Digiday
1 month ago
Marketing

Why multicultural needs to be part of general marketing investments, especially for Gen Z

Multicultural communities have a significant influence on brand preferences, especially with Gen Z audiences.
Inclusivity should be prioritized over just focusing on multicultural marketing to effectively engage diverse communities. [ more ]
MarTech
1 month ago
Marketing

Google testing tools to provide more personalized shopping experiences | MarTech

Personalized shopping experience with style recommendations and brand preferences
Google introducing new product discovery elements for more engaging shopping experiences [ more ]
www.fastcompany.com
2 months ago
Marketing

Exclusive: Consumers are putting themselves first, according to new research

Consumers now prioritize personal value over societal value in brand preferences.
Shift towards me-centric consumer behavior noted in the research. [ more ]
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