Amazon y Apple son las marcas favoritas de ninos y adolescentes en Estados Unidos segun encuestaEl estudio Top Brands U18 2024 de Kids Corp revela preferencias de marcas de niños y adolescentes en EE. UU., destacando la relevancia de la tecnología y marcas como Apple, Amazon, YouTube, Nike, McDonald's y Lego.
Shein, Temu have high customer overlap with TikTok Shop: report28% of Shein customers also shopped at TikTok Shop, with Nike being a favorite athleisure brand.Over 81% of TikTok Shop sales in February came from existing customers, indicating high retention rates.
Why multicultural needs to be part of general marketing investments, especially for Gen ZMulticultural communities have a significant influence on brand preferences, especially with Gen Z audiences.Inclusivity should be prioritized over just focusing on multicultural marketing to effectively engage diverse communities.
Google testing tools to provide more personalized shopping experiences | MarTechPersonalized shopping experience with style recommendations and brand preferencesGoogle introducing new product discovery elements for more engaging shopping experiences
Exclusive: Consumers are putting themselves first, according to new researchConsumers now prioritize personal value over societal value in brand preferences.Shift towards me-centric consumer behavior noted in the research.