Kerry Sullivan discusses her transition from managing large corporations to leading Versed, highlighting the agile mindset required in fast-moving beauty brands that differentiates them from established companies.
She emphasizes the critical importance of authenticity in the beauty industry, noting that understanding consumer needs and balancing emerging trends with proven practices are essential for success.
Sullivan shares insights on modern influencer marketing, stressing that leveraging digital platforms like TikTok Shop can significantly shape the future of beauty brands and connect better with consumers.
In her recruitment strategy, Kerry believes in getting deeply involved in all aspects of the business, understanding both marketing and operations to drive growth in emerging companies.
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