This move responds to a rising need in the industry as each customer's path to purchase becomes increasingly complex. Studies have shown more than 80% of consumers conduct research on products both online, offline and on a variety of devices before completing a purchase.
Advertising metrics should no longer be separated across the digital and physical worlds. Our clients can now fully benefit from insights on their customer behaviors both online and offline to better manage their media investments and optimize in the best performing channels.
The Tapad Graph™ provides privacy-safe digital identity resolution that, when integrated into S4M's drive-to-store solution, will allow S4M clients to benefit from a holistic view of the consumer journey.
Digital cross-device measurement capability is key to helping advertisers leverage their customer's mobile micro moments. Marketers can now cover the entire journey from display, video or audio inventories to in-store or online conversions.
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