Roblox is enhancing its programmatic advertising by hiring for key roles, aiming to expand its offerings, including real-time ad decision servers and analytics tools.
With a daily audience nearing 80 million, Roblox's job listings showcase ambitions for a robust ad business, emphasizing building scalable backend services for high data processing.
Roblox’s recent restructuring of its Partner Program shifts the responsibility of in-game ad sales to programmatic vendors like PubMatic, indicating a strategic pivot.
Roblox aims to innovate in immersive media and enhance ad offerings, supported by a dedicated team of engineers and product managers, reflecting its growth trajectory.
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