Retail media will account for almost a quarter of all US media ad spend in 2028

81% of advertisers consider retail media 'very important,' surpassing all other marketing channels.

First-party data gathered from retail media networks enhances targeting across various ad channels like social, search, and the open web.

Advertisers find retail media advertising complex due to numerous networks, lack of standardization in ad formats, and measurement.

Strategic alliances with key retailers can offer preferential access to premium ad placements, enhancing advertising impact.

Read at EMARKETER