Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech
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from MarTech3 months ago
The integration of advanced analytics, AI and personalized consumer experiences is making retail media indispensable at every touchpoint from initial awareness to final purchase, according to Jeffrey Bustos, IAB's VP.
MarTechhttps://martech.org/retail-media-networks-evolve-with-new-in-store-measurement-standards-and-omnichannel-strategies/
IAB's new 'In-store Retail Media Definitions and Measurement Standards' aims to standardize RMNs, highlighting the necessity for common standards to ease advertising scalability across networks.
MarTechhttps://martech.org/retail-media-networks-evolve-with-new-in-store-measurement-standards-and-omnichannel-strategies/
Consumer behavior is fueling the benefits of RMN campaigns as agencies and brands recognize the importance of enhancing the in-store experience linked to an omnichannel journey.
MarTechhttps://martech.org/retail-media-networks-evolve-with-new-in-store-measurement-standards-and-omnichannel-strategies/
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#retail-media-networks #omnichannel-marketing #consumer-behavior #in-store-experience #advertising-standards
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