Marketers are faced with the challenge of deciding where to spend within the rapidly expanding realm of retail media networks.
Amazon stands out as the key player in the retail media landscape, as 76% of marketers utilize the platform for product sales.
One thing I learned is that the quality of the data was not the same across each network... Some of them were layering in additional sources of data like third-party data in order to get the cost down.
#retail-media-networks #marketing-strategies #first-party-data #amazon-advertising #third-party-data
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