Council Post: Navigating The Risks Of Third-Party Data In Ad TechThird-party data is essential for targeted marketing but carries substantial risks of data breaches.
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spendMarketers are struggling to decide where to spend with the rapid growth of retail media networks.Amazon is the dominant player in the retail media sector, with 76% of marketers using the platform.
Council Post: Navigating The Risks Of Third-Party Data In Ad TechThird-party data is essential for targeted marketing but carries substantial risks of data breaches.
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spendMarketers are struggling to decide where to spend with the rapid growth of retail media networks.Amazon is the dominant player in the retail media sector, with 76% of marketers using the platform.
Council Post: Farewell Third-Party Data, Hello First-Party DataMarketers need to shift focus to first-party data due to the phase-out of third-party data driven by privacy regulations.Various government regulations globally are restricting online data privacy, leading to the demise of third-party data.