Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
Briefly

from Digiday1 month ago
In the short term, a TikTok ban could cause investments to move to Meta platforms, YouTube, Amazon ads or even some emerging apps like Flip - sort of 'a TikTok Shop on steroids,' explained James Hacking, Socially Powerful's founder.
Digidayhttps://digiday.com/media-buying/research-briefing-agencies-prepare-to-shift-platform-spending-if-tiktok-ban-passes/
Creators have more flexibility to be creative with YouTube Shorts, engaging niche communities and effectively conveying brand messages.
Digidayhttps://digiday.com/media-buying/research-briefing-agencies-prepare-to-shift-platform-spending-if-tiktok-ban-passes/
Read at Digiday
#social-media-platforms #influencer-marketing #brand-partnerships #online-advertising #marketing-trends
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