DoubleVerify enables Reddit advertisers to adjust Brand Safety controls based on detailed insights and incident reporting, ensuring safe placements for ads.
Initial testing shows over 99% of impressions on Reddit were adjacent to safe content, similar to other platforms like X.
Challenge exists with walled gardens like Meta and YouTube as verifiers lack direct access, potentially affecting data integrity.
DoubleVerify uses geometric methodology to validate viewability, supporting industry thresholds and providing robust measurement solutions for mobile app environments.
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