#suitability-measurement

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Exchangewire
3 months ago
Marketing

IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

IAS's Total Media Quality (TMQ) product is now available on Facebook and Instagram, allowing advertisers to measure brand safety and suitability.
The expansion provides transparency and helps brands enhance brand equity across the digital ecosystem. [ more ]
Social Media Today
5 months ago
Marketing

YouTube Announces Third Party Verification Partnerships for Shorts Ad Placements

IAS and Double Verify are expanding their brand safety and suitability measurement options to YouTube Shorts inventory.
Advertisers can now access third-party assurance that their video ads on YouTube Shorts are appearing in brand safe and suitable content. [ more ]
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