#doubleverify

#doubleverify

DoubleVerify expands its measurement services to LinkedIn, allowing advertisers to better track video ad performance and security.

Reddit partners with DoubleVerify for Brand Safety and Suitability measurement options for ad partners.

Automated brand safety tools have negatively affected both publishers and advertisers, prompting the need for better strategies to associate news with advertising.

DoubleVerify's success in securing major clients demonstrates the impact of Oracle's exit from the advertising space.

DoubleVerify announced 16 new brand safety and suitability categories for TikTok advertisers.

The expansion allows advertisers to have enhanced measurement insights and increased protection across sensitive topics on TikTok.

DoubleVerify introduces new brand safety categories for TikTok advertisers.

Ad support and brand safety measures on TikTok boost strategic advertising opportunities.

DoubleVerify reported a 17% revenue increase to $156 million and achieved an 83% gross margin and $47 million in adjusted EBITDA for Q2.

Video impressions surpassed display impressions for the first time, indicating the success of the Verify Everywhere strategy.

New partnerships with companies like Philip Morris, Bacardi, and Panera, along with the closure of competing services, position DoubleVerify for revenue impact in early 2025.

DoubleVerify reported strong Q1 revenue growth but faced stock decline due to lowered full-year guidance, attributed to reduced spending patterns among specific large clients.

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.

Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.

Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments.

DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.

Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram.

DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands.

DoubleVerify financial results for Q4 and full year 2023 were discussed in a conference call

The call included forward-looking statements, non-GAAP financial measures, and references to SEC filings.

DoubleVerify will report first quarter 2024 financial results on May 7, 2024.

DoubleVerify is a leading media effectiveness platform leveraging AI for global brands.

DoubleVerify introduced the DV Transparency Center at Cannes Lions to explain its technology and key industry topics like brand safety and fraud.

Innovative tiered 'Made for Advertising' brand suitability categories introduced by DoubleVerify for pre-bid avoidance.

Combination of human and AI-driven auditing ensures unified solution for global brands seeking brand safety and suitability.

DoubleVerify expands brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels.

DV's AI-powered classification technology ensures accurate content classification while balancing protection and scale.