#doubleverify
#doubleverify

What's Going On With DoubleVerify Shares Today? - DoubleVerify Hldgs (NYSE:DV)

DoubleVerify introduces new brand safety categories for TikTok advertisers.

Ad support and brand safety measures on TikTok boost strategic advertising opportunities. [ more ]

Investing.com Australia

DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers By Investing.com

DoubleVerify announced 16 new brand safety and suitability categories for TikTok advertisers.

The expansion allows advertisers to have enhanced measurement insights and increased protection across sensitive topics on TikTok. [ more ]

Exchangewire

DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability - ExchangeWire.com

Innovative tiered 'Made for Advertising' brand suitability categories introduced by DoubleVerify for pre-bid avoidance.

Combination of human and AI-driven auditing ensures unified solution for global brands seeking brand safety and suitability. [ more ]

Social Media Today

DoubleVerify Expands Assurance Partnership With Meta

DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage.

Advertisers will have independent authentication and protection for their campaigns on Facebook and Instagram. [ more ]

Social Media Today

DoubleVerify Expands Assurance Partnership with Meta

Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.

Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments. [ more ]

morebrand-safety

Aol

3 weeks ago

DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months

DoubleVerify provided incorrect brand safety rate data to advertisers for nearly five months, impacting campaign performance and affecting brands. [ more ]

advertising

Exchangewire

DoubleVerify Enhances Proprietary 'Made for Advertising' Measurement & Protection Solution with Tiered Brand Suitability Categories - ExchangeWire.com

DoubleVerify has launched new tiered brand suitability categories to address 'Made For Advertising' (MFA) measurement and protection.

The tiered MFA categories give brands enhanced granularity and control to determine the level of protection that suits their requirements. [ more ]

AdExchanger

Privacy technologies

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray | AdExchanger

Not all MFA sites are junk, and their content can still perform depending on the advertiser's goals.

DoubleVerify uses a tiered approach to classify MFA sites and allows advertisers to filter out certain impressions before bidding on them. [ more ]

Exchangewire

5 months ago

DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

DoubleVerify expands its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts, enabling advertisers to validate the brand safety of their campaigns.

DoubleVerify leverages a combination of manual reviews and AI-driven tools to accurately classify YouTube Shorts videos across various categories and languages. [ more ]

moreadvertising

Exchangewire

DoubleVerify Bolsters Media Authentication on Meta

DoubleVerify expands brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels.

DV's AI-powered classification technology ensures accurate content classification while balancing protection and scale. [ more ]

AdExchanger

4 days ago

DoubleVerify's Stock Tanks On Weak 2024 Guidance | AdExchanger

DoubleVerify reported strong Q1 revenue growth but faced stock decline due to lowered full-year guidance, attributed to reduced spending patterns among specific large clients. [ more ]

Variety

3 weeks ago

DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months

DoubleVerify displayed incorrect Brand Safety Rates for X on its dashboard for nearly five months, causing confusion and impacting advertising campaigns. [ more ]

Investing.com Australia

DoubleVerify to Announce First Quarter 2024 Financial Results on May 7, 2024 By Investing.com

DoubleVerify will report first quarter 2024 financial results on May 7, 2024.

DoubleVerify is a leading media effectiveness platform leveraging AI for global brands. [ more ]

Exchangewire

DoubleVerify Strengthens EMEA Leadership Team with Appointment of Two Regional Vice Presidents

Anna Forbes appointed as Regional Vice President for Northern Europe at DoubleVerify

Natalie Denyer appointed as VP, Account Management for EMEA at DoubleVerify [ more ]

AdExchanger

DoubleVerify Is Feeling Social | AdExchanger

DoubleVerify bullish on social media growth

Focusing on expanding AI investments and brand safety products [ more ]

The Motley Fool

DoubleVerify (DV) Q4 2023 Earnings Call Transcript | The Motley Fool

DoubleVerify financial results for Q4 and full year 2023 were discussed in a conference call

The call included forward-looking statements, non-GAAP financial measures, and references to SEC filings. [ more ]

Digiday

Privacy technologies

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month

CTV ad fraud scheme costing $7.5 million monthly

CycloneBot mimics extended CTV viewing sessions [ more ]

Investor's Business Daily

DoubleVerify Digital Ad Tools Scale Up At Meta Platforms

DoubleVerify is the IBD Stock of the Day as it forges an entry point from a cup-with-handle base

Bank of America and BMO Capital Markets recently initiated coverage of DV stock with buy and outperform ratings [ more ]

Exchangewire

5 months ago