On June 16, 2025, DoubleVerify announced the formation of the News Accelerator Publisher Council to strengthen relationships with major news publications. This initiative aims to improve media quality and boost advertising investment in journalism. The Council, which held its inaugural meeting recently, includes prominent publishers like The Associated Press and The New York Times. It seeks to inform product innovation, enhance advertiser education, and foster greater confidence in advertising within the news space, addressing unique challenges faced by publishers.
"News organisations play a vital role in fostering an open, informed society, and advertisers need the right independent tools to engage with journalism objectively and effectively."
"DV's News Accelerator Publisher Council creates an ongoing forum for collaboration-where publishers can share insights, highlight challenges, and provide direct feedback to help shape our tools."
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