DoubleVerify has issued a legal warning to Check My Ads over statements made regarding DoubleVerify's effectiveness in detecting bot traffic, following a report by Adalytics. This report indicated that several ad verification vendors, including DoubleVerify, sometimes fail to prevent fraudulent traffic. DoubleVerify claims that suggestions in these reports are defamatory, leading to potential litigation. Additionally, they request preservation of related communications. While Check My Ads promotes Adalytics' work, they stress that the defamation claims lack clarity, creating a complex situation revolving around digital advertising accountability.
"Check My Ads has promoted Adalytics' reports and has collaborated with the organization to raise concerns about safety and transparency in the digital advertising ecosystem."
"DoubleVerify's legal representative claimed that Check My Ads statements about Adalytics' bot detection report constitute defamation, tortious interference, and injurious falsehood."
Collection
[
|
...
]