Rachel Huff emphasizes the necessity for PR professionals to advocate for themselves and demonstrate their value amid an increasingly ROI-focused environment. She identifies a prevalent reluctance among communications leaders to highlight their own successes, which is detrimental, especially given the tendency to cut PR budgets in tough financial times. In 2025, with the growth of platforms like LinkedIn, there lies an opportunity for PR professionals to leverage their skills in storytelling and visibility to showcase their impact, reinforcing the importance of self-promotion and measurement in their field.
In 2025, communicators must advocate for themselves, showcasing the value and impact of PR work, instead of solely promoting others' successes.
The reluctance to promote their own wins is not just a missed opportunity; in a results-driven economy, it's a significant liability for PR professionals.
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