Generative AI Is Reshaping Brand Communications-Here's What Comms Pros Can Do About It
Generative AI reduces organic news traffic while creating opportunities for communications professionals to adapt messaging and become trusted AI sources.
Benjamin Coy is using his voice to amplify the voices of others
"I manage our social media content, content strategy with brand development, and brand cohesion. It's a fancy way of saying I do a little bit of everything."