#communications-strategy

#communications-strategy

Search used to be simple: a question, a page of blue links and a fight to win the click. Brand discovery was essentially a story about rankings, keywords and referral traffic. That's no longer how people find answers. As AI assistants and generative search become the first place people turn to for information, many buyers are getting what they need before they ever reach a website.

I've been in that room a hundred times. The lights are dimmed and the "big idea" is revealed to a round of applause. It's bold, beautiful and expensive. And just before lunch, someone says: "Okay, let's bring in comms to get a press release out and prep for any negative feedback." In that moment, the comms team isn't a creative partner. They're the airbag. The risk-mitigation function brought in to protect an idea they had no hand in shaping.

"I manage our social media content, content strategy with brand development, and brand cohesion. It's a fancy way of saying I do a little bit of everything."

Data gives you credibility. It's the most powerful way to show how trends connect with people so you can tell a story that really matters.