On its Q4 earnings call, Ready said that Pinterest has enacted a third party app integration with Google, which will see Pinterest host ads powered by Google, providing another way to bring more shoppable content into the app.
Still, Pinterest's forward estimates were relatively low. For Q1 2024, Pinterest says that it expects revenue "to be in the range of $690 million to $705 million", which would be a year-over-year improvement, but a decline on its overall momentum.
Because while these platforms are happy to use Pinterest as a vehicle for their promotions, that also reduces the direct sales potential for Pinterest itself. Making money from in-stream shopping could be a bigger revenue driver for the app, but instead, it's looking to facilitate alternative purchase processes, which will still bring in more ad revenue, but could ultimately go against its longer-term ambitions.
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