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Social Media Today
4 months ago
Marketing

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Pinterest has enacted a third party app integration with Google to host ads powered by Google.
Pinterest's forward estimates for Q1 2024 show a decline in revenue momentum but an improvement year-over-year.
Pinterest faces competition from bigger marketplaces like Google and Amazon, which limits its potential and direct sales potential. [ more ]
Social Media Today
4 months ago
Marketing

Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Pinterest has integrated with Google to host ads powered by Google, providing more shoppable content on the platform.
The integration aims to improve Pinterest's monetization processes and revenue potential, particularly in non-US markets.
While Pinterest has a large user base with shopping intent, its partnerships with bigger marketplaces like Google and Amazon could limit its direct sales potential and long-term ambitions. [ more ]
Social Media Today
4 months ago
Marketing

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Pinterest has enacted a third party app integration with Google to host ads powered by Google.
Pinterest's forward estimates for Q1 2024 show a decline in revenue momentum but an improvement year-over-year.
Pinterest faces competition from bigger marketplaces like Google and Amazon, which limits its potential and direct sales potential. [ more ]
Social Media Today
4 months ago
Marketing

Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Pinterest has integrated with Google to host ads powered by Google, providing more shoppable content on the platform.
The integration aims to improve Pinterest's monetization processes and revenue potential, particularly in non-US markets.
While Pinterest has a large user base with shopping intent, its partnerships with bigger marketplaces like Google and Amazon could limit its direct sales potential and long-term ambitions. [ more ]
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