Social Media Today
4 months agoMarketing
Pinterest Adds More Users in Q4, Announces New Google Ad Partnership
Pinterest has integrated with Google to host ads powered by Google, providing more shoppable content on the platform.
The integration aims to improve Pinterest's monetization processes and revenue potential, particularly in non-US markets.
While Pinterest has a large user base with shopping intent, its partnerships with bigger marketplaces like Google and Amazon could limit its direct sales potential and long-term ambitions. [ more ]