Personalization is the future of commerce - so why are brands still lagging?
Briefly

Customers are becoming increasingly frustrated too. 73% of retail customers use multiple shopping channels, researching what fits their needs best. They struggle with a lack of personalization, clunky experience design, lack of relevance, and inefficient search.
Your brand isn't yours anymore. Consumers are taking to social platforms with their own reviews, describing how your product brings value to their lives. They are creating content around your brand - content that they want to interact with.
Read at The Drum
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