Mark Grether stated, "The sheer amount of transaction data that we have at our fingertips is just incredible-it's much more than any single retailer would ever have." He emphasizes the unique advantage of PayPal in leveraging vast transaction data for advertising.
As PayPal Ads expands its offering, Grether highlighted that they are selling display ads on PayPal's properties and will integrate video ads while introducing self-serve technology in the next year.
PayPal will also sell ads on retailers' own websites starting next year, thus allowing advertisers to specifically target a large base of e-commerce shoppers through placements on these platforms.
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