PayPal's new advertising business, launching this year, aims to leveraging transaction data and large audiences, allowing marketers to run ads across its properties and merchants.
Mark Grether, SVP of PayPal Ads, noted, "With our cross-merchant data we are in a prime position to help the market to rationalize," addressing current advertising complexities.
As retail media grows, around $1 in every $7 ad dollars in the US is expected to be spent in this space, attracting marketers looking for effective targeting.
PayPal intends to simplify the advertising process for marketers amid a crowded retail media landscape, enabling campaigns across its platforms and 30 million merchants.
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