#transaction-data

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Marketing tech
fromExchangewire
3 days ago

Reward & Experian Combine Data Insight Capabilities, Redefining Customer Understanding for Brands Across the UK

Reward integrates Experian Mosaic into its Intelligence and Activation Suite to combine transaction data with consumer segmentation for richer UK customer understanding.
fromDigiday
2 months ago

WTF is commerce media?

In the decade-plus since Amazon started selling ads based on people's purchase histories, retail media has ballooned into a $59 billion business in the U.S., per eMarketer. But that's just retailers. Airlines, hotels, financial services companies and even gyms have also started to spin up ad businesses on the backs of their customer transaction databases, which has spurred a new term: commerce media.
Marketing tech
Marketing tech
fromAdExchanger
3 months ago

Mastercard's Media Network; Meta Mines AI Interactions For Data | AdExchanger

Payment and transaction data owners are moving into advertising, using cross-merchant transaction visibility to challenge retailer-limited retail media and existing ad networks.
Cryptocurrency
fromBitcoin Magazine
4 months ago

You Cannot Stop Bitcoin Metaprotocols

Bitcoin is a digital database replicating cash's permissionless spending by allowing arbitrary transaction data, making censorship or centralized enforcement impractical.
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