PayPal's ads business, led by Mark Grether, aims for a more aggressive strategy compared to Shopify, which takes a more cautious approach to advertising and data.
Tracy-Ann Lim emphasized the need for media buyers to reassess their overly cautious strategies regarding advertising in news, advocating for a more balanced perspective.
The advertising landscape demands a shift away from outdated exclusion practices, as Lim argued that risk is inherent and should not deter engagement with news.
Lim urged advertisers to avoid stagnant exclusion lists, advocating for a proactive review of previous decisions in light of today's undiminished risk landscape.
Collection
[
|
...
]