The performance of top creatives may differ by up to five times from low creatives. When creatives are 'good', they remain in rotation longer and burn out more slowly.
Frequency is critical for campaign success; an optimal frequency of 2-2.5 times per week should be maintained to avoid unnecessary costs and inefficiencies.
Creative approaches must be tailored to different contexts and mindsets, as users engage with content in various settings throughout their day.
DV360 provides a multitude of formats across various contexts, making it essential for marketers to think of creatives as part of a constellation of channels.
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