#advertising-platforms
#advertising-platforms

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Digiday

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Marketers face challenges in choosing retail media networks amidst many options.

Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect. [ more ]

AdExchanger

Marketing measurement is both an art and a science, requiring trust and good decision-making.

TikTok is transitioning to being a self-attributing network (SAN) to measure its own results internally. [ more ]

AdExchanger

Marketing measurement is both an art and a science, requiring trust and good decision-making.

TikTok is transitioning to being a self-attributing network (SAN) to measure its own results internally. [ more ]

MarTech

AI advancements in generating trippy responses and diverse images

New features in AI platforms for social media automation and advertising [ more ]

AdExchanger

Marketing measurement is both an art and a science, requiring trust and good decision-making.

TikTok is transitioning to being a self-attributing network (SAN) to measure its own results internally. [ more ]

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