A significant 35% of small and midsize businesses (SMBs) are exploring the adoption of new marketing technologies, indicating a strong trend toward modernization in this sector.
The increasing use of AI tools in marketing has jumped by 16 percentage points in a year, with 30% of SMBs currently utilizing these solutions to enhance engagement.
Concerns regarding customer relationships have notably increased among SMBs, with a 12% rise in those worried about existing customers compared to the previous year.
As consumers shift their shopping habits to digital experiences and social commerce, SMBs recognize the necessity to adapt their marketing strategies accordingly.
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