Omnicom Media Group strikes partnership with Snap for creator collaboration
Briefly

"We are looking at how intimate and how trustworthy those Snap influencers are. The ability to validate that with our own data that is only available through Omni, makes its a really nice quantifiable step to tie creator actions back to those consumers' journey."
"As our global community continues to grow and engagement across the platform increases, we are excited to expand our multi-faceted partnership with OMG in the creator space."
Read at Digiday
[
|
]