The partnership between NumberEight and Barometer aims to reshape podcast advertising through AI-driven audience intelligence and brand safety data, enhancing targeting effectiveness.
By utilizing anonymised publisher data and contextual insights, this collaboration provides a privacy-first approach, ensuring precise audience connection without traditional invasive methods.
NumberEight's technology enables advertisers to discover relevant podcasts and optimize ad placement, enhancing overall audience engagement and brand alignment.
The integration of NumberEight and Barometer's capabilities is designed to deliver significant advances in planning and measurement strategies for podcast advertising.
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