Netflix's Christmas Day NFL coverage was a significant success, drawing 26.5 million viewers and alleviating concerns about the platform's capability to handle major sporting events.
The integration of high-profile performances by Mariah Carey and Beyoncé was a strategic move to make Christmas NFL coverage more appealing and potentially rival Thanksgiving or Super Bowl viewership.
Advertisers remain interested in how streaming platforms can innovate in live sports advertising, with ongoing inquiries about viewership dynamics, ad formats, and pricing strategies.
One advertiser noted that Netflix's unique audience reach provides an opportunity to connect with consumers who may not typically engage with NFL content on traditional media.
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