Nearly half of consumers feel ignored by marketers: Here's what the numbers say

44% of American consumers feel "ignored" by most advertisers, with a particular demographic intersection revealing that White suburban consumers earning over $100,000 predominantly feel overlooked.

Gayle Troberman, CMO of iHeartMedia, emphasized that these ignored consumers span urban, suburban, and rural areas, indicating a misalignment in how brands target audiences.

The research shows that 63% of those identifying as ignored consumers are White; contrasting with 58% of non-ignored consumers being White indicates a substantial demographic connection.

Survey data reveals a significant gap in brand engagement for higher-income audiences, suggesting that advertisers must recalibrate their strategies to connect with these overlooked demographics.

Read at Marketing Dive