Musk's X to let brands run ads next to certain creators By Reuters
Briefly

Since the billionaire purchased the company formerly known as Twitter, many advertisers have been wary of appearing on the platform after it loosened content moderation policies.
The company said it will later add the ability to run promotions only on a creator's profile, which X said would eliminate the chance of an ad appearing next to unwanted content.
Read at Investing.com
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