Braze’s report reveals that only 46% of marketers utilize customer account information and just 41% rely on past behaviors, presenting a significant opportunity for personalization.
Leading brands leverage advanced tools such as Liquid personalization and AI to enhance customer engagement by providing personalized experiences based on accurate, timely data.
To kickstart a personalization strategy, focus on a few powerful use cases that can evolve over time, capitalizing on tools that drive customer connection.
With new AI capabilities, brands can unify data and produce personalized content at scale, making it easier than ever to deliver tailored customer experiences.
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