Your CRM knows more about your buyers than your personas do | MarTech
Most B2B marketing teams ignore rich internal customer data sources that reveal real buyer language, objections, and onboarding pain, limiting messaging effectiveness.
The $3.1 Trillion in Value Companies Still Overlook | Entrepreneur
Despite a decade of talk about data-driven decisions, 85% of Fortune 500 companies still aren't using their workforce data effectively. Organizational silos are alive and well.