#data-utilization

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What the agentic AI era means for ad agencies, with Omnicom's Jonathan Nelson

Omnicom Group's acquisition of Interpublic Group aims to enhance capabilities in advertising through advanced AI tools and a vast dataset for outcome-based remuneration.

How We Used the LibriTTS Dataset to Train the Hierarchical Speech Synthesizer | HackerNoon

The paper discusses training a hierarchical speech synthesizer using the LibriTTS dataset, emphasizing the importance of data diversity for robust voice style transfer.

AI helps us revisit old journalism territory

AI's peak hype may not correspond with immediate industry impact, indicating potential for revisiting previous concepts with modern technology.
Niche search engines leveraging unique datasets could challenge Google’s dominance, revitalizing how news organizations engage with audiences.
#marketing-strategy

Council Post: The Importance Of Getting It Wrong In Marketing

Understanding customer challenges is crucial in marketing rather than exacting data metrics.
Permitting failure in marketing can lead to innovative successes.
Blurring lines between B2B and B2C require adaptation in marketing strategies.

Most marketers miss this key engagement strategy

Most marketers underutilize key personalization strategies, revealing an opportunity for improvement.
Braze's research advocates for advanced tools like AI to enhance customer engagement.
Personalization strategies should evolve from simple, impactful use cases to become more sophisticated.

Council Post: The Importance Of Getting It Wrong In Marketing

Understanding customer challenges is crucial in marketing rather than exacting data metrics.
Permitting failure in marketing can lead to innovative successes.
Blurring lines between B2B and B2C require adaptation in marketing strategies.

Most marketers miss this key engagement strategy

Most marketers underutilize key personalization strategies, revealing an opportunity for improvement.
Braze's research advocates for advanced tools like AI to enhance customer engagement.
Personalization strategies should evolve from simple, impactful use cases to become more sophisticated.
moremarketing-strategy
#marketing-strategies

Council Post: How Brands Can Transforming Data Into Customer Loyalty

Companies need to adapt to changing consumer behaviors by enhancing customer loyalty and leveraging data for strategic advantages.

WTF are commerce audiences?

Understanding commerce audiences is critical for effective online marketing strategies in today's non-linear shopping behaviors.

3 tips for cutting through the DTC noise with marketing data | MarTech

Adopting a DTC strategy is essential for companies to engage consumers directly and optimize their buying journey.

Council Post: How Brands Can Transforming Data Into Customer Loyalty

Companies need to adapt to changing consumer behaviors by enhancing customer loyalty and leveraging data for strategic advantages.

WTF are commerce audiences?

Understanding commerce audiences is critical for effective online marketing strategies in today's non-linear shopping behaviors.

3 tips for cutting through the DTC noise with marketing data | MarTech

Adopting a DTC strategy is essential for companies to engage consumers directly and optimize their buying journey.
moremarketing-strategies
#technology

I've weathered a lot of hurricanes - these 8 apps and websites are my must-have storm tools

Preparation for hurricanes goes beyond supplies; it's about utilizing data and tools effectively.
The NOAA National Hurricane Center is the key resource for accurate storm tracking.

SpotOn Unveils 2025 Predictions for the Restaurant Industry

Restaurants must leverage technology strategically to manage rising costs and enhance efficiency in 2025.

I've weathered a lot of hurricanes - these 8 apps and websites are my must-have storm tools

Preparation for hurricanes goes beyond supplies; it's about utilizing data and tools effectively.
The NOAA National Hurricane Center is the key resource for accurate storm tracking.

SpotOn Unveils 2025 Predictions for the Restaurant Industry

Restaurants must leverage technology strategically to manage rising costs and enhance efficiency in 2025.
moretechnology
#business-growth

This ex-Scale AI leader built a platform to automatically extracts insights from customer feedback | TechCrunch

Businesses struggle to effectively capture and utilize customer feedback, leading to missed opportunities for product development and growth.
Enterpret addresses feedback challenges by consolidating data from multiple sources and providing actionable insights for businesses.

Why IT Leaders Should Take a Franchise Approach to Data Management - SPONSOR CONTENT FROM ALTERYX

Data's potential for smarter decisions is largely untapped due to underutilization, governance concerns, & misconceptions about data access.

This ex-Scale AI leader built a platform to automatically extracts insights from customer feedback | TechCrunch

Businesses struggle to effectively capture and utilize customer feedback, leading to missed opportunities for product development and growth.
Enterpret addresses feedback challenges by consolidating data from multiple sources and providing actionable insights for businesses.

Why IT Leaders Should Take a Franchise Approach to Data Management - SPONSOR CONTENT FROM ALTERYX

Data's potential for smarter decisions is largely untapped due to underutilization, governance concerns, & misconceptions about data access.
morebusiness-growth
#generative-ai

Generative AI Is Still Just a Prediction Machine

AI tools require human judgment for effective integration; understanding when and how to use them is essential for managers.

Want generative AI LLMs integrated with your business data? You need RAG

RAG integrates LLMs with information retrieval, enhancing AI's accuracy and relevance in business applications.

Council Post: AI Speaks Our Language, But We're Still Learning How To Speak To It

Generative AI can enhance marketing, but its effectiveness depends on quality input and understanding the technology's real capabilities.

Understanding RAG: How to integrate generative AI LLMs with your business knowledge

RAG integrates generative AI with information retrieval, enhancing accuracy and relevance in business applications.

Council Post: Why Generative AI Isn't Just About Creating Marketing Content

Generative AI is transforming marketing with personalized content.
AI can augment creativity and improve idea quality.

Generative AI Is Still Just a Prediction Machine

AI tools require human judgment for effective integration; understanding when and how to use them is essential for managers.

Want generative AI LLMs integrated with your business data? You need RAG

RAG integrates LLMs with information retrieval, enhancing AI's accuracy and relevance in business applications.

Council Post: AI Speaks Our Language, But We're Still Learning How To Speak To It

Generative AI can enhance marketing, but its effectiveness depends on quality input and understanding the technology's real capabilities.

Understanding RAG: How to integrate generative AI LLMs with your business knowledge

RAG integrates generative AI with information retrieval, enhancing accuracy and relevance in business applications.

Council Post: Why Generative AI Isn't Just About Creating Marketing Content

Generative AI is transforming marketing with personalized content.
AI can augment creativity and improve idea quality.
moregenerative-ai

GE HealthCare is tapping into AI to improve clinical support - an initiative led by the company's first-ever chief AI officer

AI is set to transform healthcare by optimizing data for better clinical support and decision-making.

Interview: Niall Robinson, head of product innovation, Met Office | Computer Weekly

Robinson emphasizes the diversity of career growth and innovation opportunities at the Met Office, facilitating valuable data utilization and operational transformation.

Carrie Drinkwater, Carat's New Chief Investment Officer, Wants To Look At The Bigger Picture | AdExchanger

Carrie Drinkwater emphasizes a holistic and human-centered approach in media investment, prioritizing relationships over mere numbers.

CTV Ad Targeting Sucks Because We Let It | AdExchanger

Advertisers fail to utilize data effectively, leading to repetitive and irrelevant ad experiences for viewers on streaming services.
#customer-experience

Ready to Drive Winery Visits? Do It with Data.

Personalize the customer experience for action, sales, and loyalty.

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Omnichannel marketing is crucial for creating a seamless and cohesive customer experience across various platforms.

Q&A with David Iscove: The MarTech Conference | MarTech

Customer-centricity requires a top-down commitment to recognizing and prioritizing customer influence.
Leveraging customer data effectively is crucial to being truly customer-centric.

Unlock marketing efficiency: The essential guide to martech stack optimization | MarTech

Martech optimization is crucial for efficiency, data utilization, customer experience, and cost management in marketing operations.

Ready to Drive Winery Visits? Do It with Data.

Personalize the customer experience for action, sales, and loyalty.

Council Post: Omnichannel Marketing: How To Create A Seamless Customer Experience

Omnichannel marketing is crucial for creating a seamless and cohesive customer experience across various platforms.

Q&A with David Iscove: The MarTech Conference | MarTech

Customer-centricity requires a top-down commitment to recognizing and prioritizing customer influence.
Leveraging customer data effectively is crucial to being truly customer-centric.

Unlock marketing efficiency: The essential guide to martech stack optimization | MarTech

Martech optimization is crucial for efficiency, data utilization, customer experience, and cost management in marketing operations.
morecustomer-experience

What does 'digital-first' mean when it comes to B2B marketing today?

Revamping B2B digital-first strategies requires understanding diverse audience behaviors across different platforms, not just traditional channels.
Engaging modern audiences effectively involves utilizing varied content formats, with audio rising as a key medium due to time constraints.

AI will change all businesses and most leaders are not ready

Navigating and measuring change is crucial for C-suite leaders amidst societal shifts and AI advancements.
Only 30% of C-suite leaders feel confident in their change capabilities, highlighting a readiness gap in embracing change.
Continuous change capabilities impact success, with a high Change Capability Quotient leading to 2.2x more likelihood of being Reinventors.

Data Architect: Roles, Skills, and How to Become One in 2024

Businesses actively analyze data for better decisions; spending on data to rise.
Data architecture crucial for organizing data for efficient utilization and security in enterprises.

Oracle bets on vector search capabilities to drive enterprise AI value

Oracle introduces Oracle AI Vector Search in Database 23ai, enhancing control over unstructured data stores for enterprise customers.

How to Navigate the Health Data Landscape - Non Profit News | Nonprofit Quarterly

Data is crucial for social sector organizations, but access can be challenging due to lack of resources and expertise.
Utilizing data strategically is key for sustainability and growth in the social sector, aiding in program value demonstration and issue understanding.

Council Post: AI In MarTech: How AI Will Impact The MarTech Industry

AI is making a significant impact on the marketing technology industry.
The use of AI in MarTech aims to balance human creativity with automation tasks.

Adobe Launches AI Assistant For Marketing Platform

Adobe released an AI assistant for marketing platform, aiming to improve productivity with automated tasks and content generation.

Mind the Gap: Analytics Architecture Stuck in the 1990s - DATAVERSITY

Data warehouses and related structures were introduced due to technological limitations at the time, such as processing power and disk space constraints.

AI-powered Regard nabs $61M to find missed illness, boost hospital revenue | TechCrunch

Data is valuable in healthcare but underutilized by physicians.
Regard, a health startup, aids physicians in diagnosing health conditions accurately using AI.
Regard's technology helps doctors not miss important information in patient data, leading to improved treatment outcomes.

Retail Media's Top 3 Growing Pains (and How to Navigate Them)

Retail media growth brings internal challenges like internal silos, measurement, and product investment.
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