Chris Keenan emphasizes the growing significance of micro-moments in advertising, highlighting how brands can effectively engage consumers by delivering timely, relevant ads. Poorly-timed advertisements can lead to audience mistrust, making it crucial to ensure that ads resonate with audiences at the right moments. Technological advancements allow marketers to leverage real-world data—such as weather and events—to ensure more precise ad targeting. This can transform individual advertising experiences, reducing intrusiveness and increasing engagement significance by creating moments that align with consumer needs and experiences.
By appending audience and real-world context datasets such as weather, events, and promotions against location signals, brands can serve ads that feel less intrusive.
Delivering the right ad, in the right place, to the right audience, at the right time is key to driving meaningful outcomes for marketers.
Micro-moments are critical for brands; finding consumers in the right context can transform ad experience from annoying to engaging.
Advancements in technology are breaking down barriers to precision targeting, enabling relevant advertising at scale.
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