Retailers Went All-In on Advertising. Now They Need to Prove That It's Working.Retail media is becoming crucial for retailers to offset low margins and is expected to grow significantly in value by 2027.
Mission Precision: It's Not Just About Who, It's When and WhereMicro-moments enable brands to deliver timely and relevant ads, enhancing engagement and reducing miscommunication with consumers.
Walmart shopper data will soon feed targeted ads on Disney Plus and HuluAdvertisers can now utilize Walmart's shopping data to target Disney's streaming platforms.
Retailers Went All-In on Advertising. Now They Need to Prove That It's Working.Retail media is becoming crucial for retailers to offset low margins and is expected to grow significantly in value by 2027.
Mission Precision: It's Not Just About Who, It's When and WhereMicro-moments enable brands to deliver timely and relevant ads, enhancing engagement and reducing miscommunication with consumers.
Walmart shopper data will soon feed targeted ads on Disney Plus and HuluAdvertisers can now utilize Walmart's shopping data to target Disney's streaming platforms.
Nano Interactive Launches Intent-Driven Audience Data SolutionNano Interactive launches data targeting solution for self-serve advertisers, empowering autonomous planning and activation.