Retailers Went All-In on Advertising. Now They Need to Prove That It's Working.Retail media is becoming crucial for retailers to offset low margins and is expected to grow significantly in value by 2027.
Walmart shopper data will soon feed targeted ads on Disney Plus and HuluAdvertisers can now utilize Walmart's shopping data to target Disney's streaming platforms.
Retailers Went All-In on Advertising. Now They Need to Prove That It's Working.Retail media is becoming crucial for retailers to offset low margins and is expected to grow significantly in value by 2027.
Walmart shopper data will soon feed targeted ads on Disney Plus and HuluAdvertisers can now utilize Walmart's shopping data to target Disney's streaming platforms.
Yahoo Extends Its Identity Solutions To Connected TV | AdExchangerDigital advertisers want CTV to align with digital practices for better data and targeting capabilities.
Nano Interactive Launches Intent-Driven Audience Data SolutionNano Interactive launches data targeting solution for self-serve advertisers, empowering autonomous planning and activation.
Yahoo Extends Its Identity Solutions To Connected TV | AdExchangerDigital advertisers want CTV to align with digital practices for better data and targeting capabilities.
Nano Interactive Launches Intent-Driven Audience Data SolutionNano Interactive launches data targeting solution for self-serve advertisers, empowering autonomous planning and activation.
Navigating the Evolution of Retail MediaThe importance of scalability and adaptability in retail media networksUtilizing item data and audience targeting for effective retail media campaigns