The Verge1 week agoMarketingWalmart shopper data will soon feed targeted ads on Disney Plus and HuluAdvertisers can now utilize Walmart's shopping data to target Disney's streaming platforms. [ more ]
AdExchanger1 month agoMarketing techYahoo Extends Its Identity Solutions To Connected TV | AdExchangerDigital advertisers want CTV to align with digital practices for better data and targeting capabilities. [ more ]
www.adweek.com2 months agoPodcastNavigating the Evolution of Retail MediaThe importance of scalability and adaptability in retail media networks Utilizing item data and audience targeting for effective retail media campaigns [ more ]