When it comes to social media strategy, one of the biggest problems small businesses face today is staying on top of changes, because it's a full-time job. Even something as simple as the way Instagram displays likes and comments is changing, so you need to adjust your strategy. Right now, Meta platforms are using shares as a key metric. So, focus on strategies that promote shareability.
Fortner also encourages companies to post regularly to refine their strategy through community feedback. Your community will tell you what they wanna see, whether it's in the comments or if you prompt them with a question sticker in stories.
No budget for content creation? Fortner suggests low-cost content like smartphone videos and real-life testimonials. And whatever your company size, you can also explore influencer marketing -- it doesn't have to be Mr. Beast or bust.
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