Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Council Post: In The AI Era, Marketers Must Evolve The Inbound PlaybookAI adoption in marketing has significantly increased, with 74% of marketers now utilizing AI tools to enhance their strategies.
Four trends that will shape higher ed marketingMarketers in higher education must adapt to changing privacy laws and shifting metrics while focusing on trust-building strategies with students and stakeholders.
Author Post: Focus on Customers: Don't Be Scammed By SEOSEO companies often provide misleading assessments based on irrelevant averages due to the massive volume of new websites.Organic ranking on Google is highly competitive and influenced by various dynamic factors rather than simple SEO scores.
Miss These Expert Marketing Tips at Your Own RiskA multi-channel marketing strategy tailored to the audience is crucial for success in 2024.
Big brands could pivot easily if TikTok goes away. For many small businesses, it's another storyBusinesses impacted by TikTok banBrands shifting strategies away from TikTok
Miss These Expert Marketing Tips at Your Own RiskA multi-channel marketing strategy tailored to the audience is crucial for success in 2024.
Big brands could pivot easily if TikTok goes away. For many small businesses, it's another storyBusinesses impacted by TikTok banBrands shifting strategies away from TikTok
6 Types Of Advertising To Try In 2024Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.Search engine marketing is crucial as it influences the customer journey and overall ROI.
Snapchat Adds Lower Funnel Tools for Performance MarketersSnapchat is enhancing ad products for immediate purchases to increase ROI for brands.
Hostage Tape is projecting $40M in revenue for 2024 while putting all of its paid media into MetaHostage Tape invests primarily in Meta platforms like Facebook for advertising, emphasizing its successful ad strategy for significant revenue growth.
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut backBrands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.
Sensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated? | AdExchangerSensor Tower acquired Data.ai, formerly known as App Annie.Profitability is challenging in mobile data analytics due to changes by Apple and Google.