Digiday2 weeks agoMarketingDigiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut backBrands are increasing marketing spend on YouTube, while agencies lag behind in platform usage. [ more ]
NBC4 Washington1 month agoMarketingBig brands could pivot easily if TikTok goes away. For many small businesses, it's another storyBusinesses impacted by TikTok ban Brands shifting strategies away from TikTok [ more ]
AdExchanger1 month agoMarketing techSensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated? | AdExchangerSensor Tower acquired Data.ai, formerly known as App Annie. Profitability is challenging in mobile data analytics due to changes by Apple and Google. [ more ]
The Drum2 months agoArtificial intelligenceMobile advertising in Southeast Asia: 2024 trends and what they mean for marketersSmartphone penetration rate in Southeast Asia is 88.9%. Key trends in 2024 focus on seamless, smart, and serendipitous experiences. [ more ]