#digital-marketing-trends

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1 month ago

Report Looks at the Latest Trends and Challenges in Creator Marketing

Brands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.

Council Post: In The AI Era, Marketers Must Evolve The Inbound Playbook

AI adoption in marketing has significantly increased, with 74% of marketers now utilizing AI tools to enhance their strategies.

Four trends that will shape higher ed marketing

Marketers in higher education must adapt to changing privacy laws and shifting metrics while focusing on trust-building strategies with students and stakeholders.

Author Post: Focus on Customers: Don't Be Scammed By SEO

SEO companies often provide misleading assessments based on irrelevant averages due to the massive volume of new websites.
Organic ranking on Google is highly competitive and influenced by various dynamic factors rather than simple SEO scores.
#influencer-marketing

Miss These Expert Marketing Tips at Your Own Risk

A multi-channel marketing strategy tailored to the audience is crucial for success in 2024.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses impacted by TikTok ban
Brands shifting strategies away from TikTok

Miss These Expert Marketing Tips at Your Own Risk

A multi-channel marketing strategy tailored to the audience is crucial for success in 2024.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses impacted by TikTok ban
Brands shifting strategies away from TikTok
moreinfluencer-marketing

6 Types Of Advertising To Try In 2024

Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.
Search engine marketing is crucial as it influences the customer journey and overall ROI.

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat is enhancing ad products for immediate purchases to increase ROI for brands.

Hostage Tape is projecting $40M in revenue for 2024 while putting all of its paid media into Meta

Hostage Tape invests primarily in Meta platforms like Facebook for advertising, emphasizing its successful ad strategy for significant revenue growth.

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.

Sensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated? | AdExchanger

Sensor Tower acquired Data.ai, formerly known as App Annie.
Profitability is challenging in mobile data analytics due to changes by Apple and Google.

Mobile advertising in Southeast Asia: 2024 trends and what they mean for marketers

Smartphone penetration rate in Southeast Asia is 88.9%.
Key trends in 2024 focus on seamless, smart, and serendipitous experiences.
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