"Following four years of economic flatlining and commercial pressures for many of the UK's top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed in key growth areas including AI, websites, SEO, broadcast and podcasts, as well as email and content marketing."
"The exclusive data from more than 500 UK marketing leaders, commissioned by search-driven content agency No Brainer, is available to in-house and agency marketers now. The first report is called the 2024 eCommerce Trends Report."
"A recent Statista report indicates the eCommerce market is set to reach a projected £100b ($124b) in the UK for the first time in 2024, and eComm marketers are poised to make 2024 the year they seize a greater share of consumer spending."
UK marketing leaders are experiencing renewed optimism in 2024 after four years of economic stagnation. More than 70% of marketing decision makers plan to boost their digital budgets this year. The top investment areas include AI, websites, SEO, broadcast and podcasts, email marketing, and content marketing. Data from over 500 UK marketing leaders shows that many intend to increase spending by up to 60% or more compared to 2023. The UK eCommerce market is projected to reach £100 billion for the first time, positioning eCommerce marketers to capture greater consumer spending share.
#marketing-budget-increases #ai-investment #digital-marketing-trends #ecommerce-growth #seo-and-content-strategy
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